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  Case Studies and Projects: Real Work with Gamified Advertising

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  Fundamentals of Creating Gamified Advertising Campaigns

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  Introduction to Gamification in Advertising

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  Measuring Success and Analyzing Results of Gamified Campaigns

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  Risks and Ethics of Gamification in Advertising

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  Targeting and Audience Segmentation for Gamification

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  Tools and Technologies for Creating Gamification

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  User Psychology and Motivation in Gamified Campaigns

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